Get 22% more interactions for Interserver website

Personalized messaging

As more people shop online more customers will choose brands that provide tailored solutions that cater to all their needs. Merchants can accomplish this by collecting specific information on website visitors to provide personalized information messages. Using personalized information messages is a strategy that can be used on all Interserver websites to make customers feel like the brand knows about their needs and has what it takes to solve them.

Highlight important information

When you have several customers visiting your e-commerce website it’s important to be able to dish out information as fast as possible. Physical stores accomplish this by using a public address system when alerts customs to important information like sales, closing for the year or upcoming events. Since Interserver websites don’t have a physical location one of the ways business owners can get out information to all customers who visit their website is by using the Information message app.

Smartarget «Information Message»

Up-selling and cross-selling are easy ways merchants increase their average order value (AOV) by encouraging customers to also take a look at certain products or services they may like. Merchants who use good up-selling or cross-selling techniques on their Interserver website persuade customers to invest more in their brand. Experienced merchants can use the information message app with good up-sell or cross-sell tactics to make their customers invest in good products and services from their brand.