«Stories» App for Demandware - Why should you use it in 2023
The advantage of using Stories on Demandware
Stories can help to differentiate the brand from competitors and create a memorable user experience that sets the brand apart. Additionally, using stories on a Demandware site can drive more traffic and engagement, leading to increased sales and conversions. Overall, incorporating stories into an ecommerce Demandware website can provide a powerful tool for enhancing the customer experience and building brand identity.
How Stories for Demandware works
Stories by Smartarget for Demandware websites allow you to publish multiple stories which can be grouped. So for example you can create a group of stories for a specific category on your website. This group can include one or multiple stories. Users can navigate between the stories, mute/unmute story's music, etc. Stories for Demandware can include static images or videos. Our Stories app also gives you the option to add title and description to each story if you want. You can also schedule the start and end date for each group of stories.
Incorporating stories into a Demandware website can provide a unique and engaging shopping experience for customers. By highlighting the personal stories behind products, brands can create an emotional connection with customers, which can increase brand loyalty and customer retention. Stories also offer an opportunity to showcase the values and mission of the brand, building a strong brand identity.
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Frequently Asked Questions
1. Singup on Smartarget (free, no credit card is needed) Sign up for free
2. Setup your own «Stories» configuration
4. Paste the code in your Demandware website