When you go to a local store like a supermarket, clothing store, etc. you will always see a special deal or information about new products. The local store doesn't expect you to know everything it has on the shelves.
What about your eCommerce store? Do you also tell users about special deals and new products?
There are different ways - some more intrusive, some less intrusive - to tell visitors to your website about special deals or new arrivals. You could show an Information Message that can be visible at any corner on the desktop or the upper/bottom side of a mobile screen.
The Information Message loads for a few seconds (you can determine the duration) but doesn’t block the user, who can choose to take an action or just dismiss the message.
The downside of non-intrusive promotions is that users might dismiss them right away. Why? Because users tend to close any visible element that is shown while they do something else, even if it’s just reading a product description. If you want to make sure that users won’t dismiss or miss your special announcement/deal/new-product, you might consider using a more sticky approach, such as Corner Ribbon.
Corner Ribbon sits in one of the corners of your website and is always visible. Imagine that you see “July 4th deals!” or “Get 10% discount!” or “Check the product of the month...” Those small teasers will ensure users see the information. Users are always happy to have a discount or to know about special products, but if you don’t tell them, they won’t know.
Corner ribbon is non-intrusive because it’s located in the corner of the website and doesn’t take much screen space.
If you expect users to pull the information from your website, you’re completely wrong! Think about all the times that you visited a store and someone asked “may I help you?”. Think about all the promotions that you see in the supermarkets. Sellers don’t wait for the customers to find what they want, they’re telling them what they have because there is a chance, quite a big one, that customers won’t find what they want and it’s better to show them what you have, otherwise they will leave the store and won’t buy anything.
So now think about your website, do you already approach your users when they visit your ecommerce website? Do you make sure that they will buy something?