How to sell more on your eCommerce store

When you go to a local store like a supermarket, clothing store, etc. you will always see a special deal or information about new products. The local store doesn't expect you to know everything it has on the shelves.

What about your eCommerce store? Do you also tell users about special deals and new products?

Non-intrusive promotions

There are different ways - some more intrusive, some less intrusive - to tell visitors to your website about special deals or new arrivals. You could show an Information Message that can be visible at any corner on the desktop or the upper/bottom side of a mobile screen.

The Information Message loads for a few seconds (you can determine the duration) but doesn’t block the user, who can choose to take an action or just dismiss the message.

Information Message

Sticky promotion - Be as visible as you can!

The downside of non-intrusive promotions is that users might dismiss them right away. Why? Because users tend to close any visible element that is shown while they do something else, even if it’s just reading a product description. If you want to make sure that users won’t dismiss or miss your special announcement/deal/new-product, you might consider using a more sticky approach, such as Corner Ribbon.

Corner Ribbon sits in one of the corners of your website and is always visible. Imagine that you see “July 4th deals!” or “Get 10% discount!” or “Check the product of the month...” Those small teasers will ensure users see the information. Users are always happy to have a discount or to know about special products, but if you don’t tell them, they won’t know.

Corner ribbon is non-intrusive because it’s located in the corner of the website and doesn’t take much screen space.

Corner Ribbon

Be visible, push your information

Few things cause more confusion and frustration among your clients than an unclear return policy.

If done right, a returns policy can boost your brand's trustworthiness. Essentially, customers view it as how you perceive your products.

If you're confident in them, you'll offer a better return policy knowing the odds are that the customer will be happy with the product(s) they've purchased.

Make the return policy readily available on your site. Place it at the bottom of your page under a 'support' tab. Use a FAQ format to provide more details on the specifics of your return policy.

Most importantly, keep the return policy as simple as possible. List important facts such as the timeline for acceptable returns, policy on damaged products, how to send it back, and make sure to place a number or email they can reach out to for more questions.